CPG Design Partners — From pitch to shelf

CASE STUDY / SPUDSY

Beyond the bag.

Beyond the bag.

How Spudsy’s visual identity evolved beyond packaging into a cohesive brand experience across retail, digital, and physical touchpoints.

How Spudsy’s visual identity evolved beyond packaging into a cohesive brand experience across retail, digital, and physical touchpoints.

CLIENT

SPUDSY

CATEGORY

SNACKS

SCOPE

PACKAGING · RETAIL · SALES · DIGITAL

The Opportunity

Spudsy entered the market as an ambitious emerging brand in the fast-moving CPG snack category. To stand out among established competitors and scale rapidly, they required more than one-off designs—they needed a comprehensive, high-impact visual strategy capable of building strong brand equity across both physical shelves and digital marketplaces.

Spudsy entered the market as an ambitious emerging brand in the fast-moving CPG snack category. To stand out among established competitors and scale rapidly, they required more than one-off designs—they needed a comprehensive, high-impact visual strategy capable of building strong brand equity across both physical shelves and digital marketplaces.

The Solution

I built a complete 360° design ecosystem tailored for omnichannel growth. This included shelf-ready product packaging and flavor extensions, high-converting retail merchandising displays, investor-level sales decks, Amazon Store graphics, and engaging social media creative—ensuring absolute visual coherence across every customer touchpoint.

I built a complete 360° design ecosystem tailored for omnichannel growth. This included shelf-ready product packaging and flavor extensions, high-converting retail merchandising displays, investor-level sales decks, Amazon Store graphics, and engaging social media creative—ensuring absolute visual coherence across every customer touchpoint.

The Impact

• Retail Rollout: Powered national shelf expansion into retail giants including Walmart, Costco, Whole Foods, and Sprouts. • Digital Presence: Elevated their Amazon Storefront and social platforms into high-converting visual brand assets.

• Brand Growth: Created a scalable design system that seamlessly supported continuous flavor and product line rollouts.

• Retail Rollout: Powered national shelf expansion into retail giants including Walmart, Costco, Whole Foods, and Sprouts. • Digital Presence: Elevated their Amazon Storefront and social platforms into high-converting visual brand assets.

• Brand Growth: Created a scalable design system that seamlessly supported continuous flavor and product line rollouts.

01 / PACKAGING

One brand, many flavors.

One brand, many flavors.

Product-line grouping

Individual packaging visual

Packaging variation

Poppers flavor lineup — on shelf

Packaging die lines artwork to production

02 / RETAIL & SALES

Designed beyond the bag.

Designed beyond the bag.

Retail display / shipper mockup

Pallet / master case mockup

Sales sheets, investor deck & promotional assets

03 / BRAND TOUCHPOINTS

The brand at every touchpoint.

The brand at every touchpoint.

Social media assets

Email newsletter

Brand guide pages

Booth design

OUTCOME

A connected presence across channels.

A connected presence across channels.

The completed design work spans packaging and flavor variations, retail display concepts, sales presentations, mockups, and digital assets.

“

Hector completely transformed how Spudsy shows up across every touchpoint. From our shelf packaging to our retail sales decks, the cohesive design direction gave us the polished, professional edge we needed to scale into new distribution channels seamlessly

-Ashley Rogers (Founder-Spudsy)

CPG Design Partners

CPG Design Partners

From pitch to shelf.

From pitch to shelf.

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Building your next CPG launch?

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Sprinkles

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