CPG Design Partners — From pitch to shelf

CASE STUDY / NUNA CEREAL

A clear identity for everyday nourishment.

A clear identity for everyday nourishment.

Label design for Nuna, one of Dauus’s flagship brands of infant cereal, sold primarily in Somaliland and Kenya. The project brought four product varieties together through a consistent visual structure, distinctive color cues, and an approachable presentation.

Label design for Nuna, one of Dauus’s flagship brands of infant cereal, sold primarily in Somaliland and Kenya. The project brought four product varieties together through a consistent visual structure, distinctive color cues, and an approachable presentation.

CLIENT

DAUUS USA

CATEGORY

INFANT CEREAL

SCOPE

FOUR-VARIETY LABEL DESIGN

The Opportunity

As one of Dauus’s flagship brands, Nuna Cereal needed a recognizable presentation across its infant cereal range. The design challenge was to give each variety a distinct identity while keeping the collection connected, with a consistent framework for branding, product imagery, and essential label information.

As one of Dauus’s flagship brands, Nuna Cereal needed a recognizable presentation across its infant cereal range. The design challenge was to give each variety a distinct identity while keeping the collection connected, with a consistent framework for branding, product imagery, and essential label information.

The Solution

A shared label structure brings the four varieties together, while individual color palettes and ingredient imagery distinguish each product. Consistent logo placement, cereal bowl photography, and supporting information create a familiar visual rhythm across the range, giving every label its own character within the same family.

A shared label structure brings the four varieties together, while individual color palettes and ingredient imagery distinguish each product. Consistent logo placement, cereal bowl photography, and supporting information create a familiar visual rhythm across the range, giving every label its own character within the same family.

The Result

The finished labels establish a unified presentation for Nuna’s four-variety cereal range, sold primarily in Somaliland and Kenya. The collection balances a recognizable brand presence with distinct product identities, extending the same design approach across individual packs and the complete lineup.

The finished labels establish a unified presentation for Nuna’s four-variety cereal range, sold primarily in Somaliland and Kenya. The collection balances a recognizable brand presence with distinct product identities, extending the same design approach across individual packs and the complete lineup.

01 / PRODUCT LINE PACKAGING

One family. Four distinct identities.

One family. Four distinct identities.

Four-variety lineup — packaging system

Nuna Cereal in use — lifestyle visualization

Retail shelf — context visualization

Rice Milk label — front and back artwork

Trade show booth — concept visualization

OUTCOME

A consistent label system across four varieties.

A consistent label system across four varieties.

Created for one of Dauus’s flagship brands, Nuna Cereal’s labels bring four varieties together through a consistent visual system. Distinct color and ingredient cues help shoppers identify each option, while the shared brand architecture keeps the range cohesive across markets like Somaliland and Kenya.

“

Hector helped us bring a consistent look to the Nuna Cereal range. Each variety has its own identity, while the labels still feel like part of one family. The designs are clear, practical, and well suited to the markets we serve.

-Mohamed Guled (CEO-Dauus USA)

CPG Design Partners

CPG Design Partners

From pitch to shelf.

From pitch to shelf.

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